Thursday, May 26, 2016

Subaru had an ad agency market directly to lesbians... no joke. Lesbians are 4 times more likely to buy a Forrester


Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups instead of fighting every other car company over the same demographic of white, 18- to 35-year-olds living in the suburbs.

Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.

 Lesbians liked their dependability and size, and even the name “Subaru.”

‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.

This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.

If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.

http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups

used car scam alert

a piece of junk is fixed up just enough to run long enough to sell, then an expensive vacant house is located, the car is driven there and put in the driveway with a for sale sign.

the seller then has buyers come check out the car where the buyer gets the impression that rich people are selling an old car cheap, and is told that for any reason it fails to satisfy just bring it back.... to the house, for a full refund.

The scammer won't be there of course, they don't live there

the largest commercial disaster in history just destroyed 10,000 cars



The explosion destroyed more than 10,000 Toyota, Hyundai, and Range Rover cars and prevented the shipment of others from nearby factories. Additional impacted companies ranged from John Deere to the drug company GlaxoSmithKline. Roughly the damage from the explosion, equal to 21 tons of TNT, killing 100 people when a warehouse full of hazardous chemicals exploded.

http://priceonomics.com/why-you-never-heard-about-the-largest-disaster-in/

when they were young

1/4 scale tiger tanks

Wednesday, May 25, 2016

paved roads are a very good thing, driving really sucked before roads were properly put down and paved

the world's largest privately owned vintage dirt-bike collection, Moto Armory


a collection in East Moline Illinois, of over 600-museum quality: surviving motorcycles, restored motorcycles, vintage parts, memorabilia, and signage. While the Moto Armory museum is mainly dedicated to off-road motorcycles, we have many other items of general motorsports history including: Vintage snowmobiles, vintage chainsaws, aircraft motors, bicycles, motors, military motorcycles and miscellaneous off-road equipment.

http://www.moto-armory.com/#!about/c10fk


Coolest thing I've seen all day, a garage built tractor / engine hoist to ease the moving of heavy car parts around


Very cool hot rodder, and cool guy blogger Travis, had blown my mind again... check out this fast photo gallery build of an ol Sears garden tractor (or mower)
http://perichbrothers.blogspot.com/2016/05/tractor-time-sears-gt16.html

this is not what a "drive through" is supposed to be... no, they really should have called it a "drive around"

Johnny Isakson, the senior U.S. Senator from Georgia, wants to keep trucking from going faster than 65 mph

“We'll put speed governors on all trucks at 65 miles an hour,” Isakson said. [That] controls the speed they'll go [and] keeps them under the speed limit, which is most times 70 [mph] but is far more safe for the people on the highways with them.”

The Department of Transportation has been working for three years on a new rule requiring the devices.

So far, the amendment has passed the U.S. Senate. If the bill passes the Senate and the House of Representatives, the rule would go into effect nationwide within six months.

http://www.actionnewsjax.com/news/crash-that-killed-five-georgia-students-sparks-push-to-lower-big-rig-speeds/301281263

I'll be darned, this blog just had it's 18 millionth view


warning, this is probably going to piss you off and make you furious at stupid Oklahoma people. One moron backed down an exit ramp, because he was lost- and caused a chain reaction crash


The initial crash occurred Tulsa’s Inner Dispersal Loop around 4 p.m when a man driving a white Nissan backed down a ramp because he claimed that he was lost.

This maneuver triggered a chain reaction crash involving two other vehicles on the IDL.

Richard Hughes, 63, a trucker since 1980, was hauling an empty tanker down the IDL and came upon the crash scene. The motorists involved were standing around their crashed vehicles. Hughes says he knew that he didn’t have time to stop to avoid hitting them, so he made a split second decision to save their lives

He hit his brakes and steered his rig up a concrete embankment, hitting an overhead sign post before coming to a stop.

Hughes was pinned in his truck, broken leg, with his foot trapped against the sign post and some truck parts for two hours as firefighters worked to extract him.

The driver of the white Nissan, Michael Todd Bennett, admitted that he backed up on the ramp, he was cited for improper backing on a roadway.

http://cdllife.com/2016/top-trucking-news/featured/trucker-says-he-crashed-to-save-others-lives/

Good front bumper... that is sure to be long lasting and never cause you worry when asked to give someone a push


Irony... in the time of chrome bumpers, many people couldn't afford to replace the lousy cheap batteries they made back then, (remember the JC Penny battery fiasco?) or a starter that was needing replacement, so they would get a jump from anyone with jumper cables, or a push so they could pop the clutch, or park near the top of a hill so they could coast downhill and pop the clutch. Most tow trucks had big rubber pads on a huge flat front bumper, so they could push a vehicle off a road (wrecks weren't treated to hours of police analysis back then) or give someone a bump start

might as well take a photo to memorialize this breaking of the bosses new dumptruck

beware the low bridge

bus with an opera window ( I think that is what the round one in back was called)

Votes for women, and drives all over the USA

Dragster, by Milton Bradley. An odd little game


Tuesday, May 24, 2016

SaferMoto makes an array of lightweight protective vests and jackets equipped with airbags that have helped many riders walk away from crashes



They use an internal deployment system that connects to a motorcycle by tether, and deploys within .25 seconds if ejected from the bike, often before a rider’s brain even registers they’ve been thrown off.

It takes at least 66 pounds of pressure to trigger the airbag mechanism, pressure caused only by a forceful movement by the rider so that unnecessary deployment is avoided if they merely forget to disconnect the tether from the bike when dismounting.

The padding created by the inflation seems stiff and sustained enough to create a protective barrier against the back area. The collar also appears constricting enough to keep a helmet from compressing against the shoulders.





Skip the first minute, of course, as always

Plus, they say they offer a military discount, which is extended to police.

http://www.safermoto.com/
http://www.mensjournal.com/gear/cars/the-affordable-airbag-system-20130605
http://www.popularmechanics.com/cars/motorcycles/a8761/can-a-375-dollar-airbag-vest-save-your-hide-in-a-motorcycle-crash/

I just came across a cool hot rod and drag racing history facebook - Big Idol